The French rainwear brand has unveiled a Japan site as part of its wider international growth strategy.
The new site is situated on Meiji-dori in Shibuya and features two floors offering customers a range of outerwear, bags, and hats in well-known colours, as well as its luxury line “R&D”.
Marking the launch, the brand released a digital campaign called “Power of Color” for the 2022 Fall / Winter collection on its website.
K-way was established in Paris in 1965 by Léon-Claude Duhamel. The brand aims to provide lightweight, comfortable and completely waterproof jackets, which could be folded into a small hip bag.